Carlsberg is in the business of providing people with beer and beverage brands. That is our mission; it is what we do. But there is more to it; we don’t want to just brew and sell beer. We want to provide products that bring our consumers closer together, and in some way add to their enjoyment of life. We have developed Saxon, a gluten free beer, to do just this. We believe that all consumers above the legal drinking age should be able to enjoy high quality beer, if they wish to do so. At present, there are a few percent of people who may not be able to do so due to the gluten naturally present in beer. We aim to change this situation by offering consumers the possibity to enjoy a genuine quality gluten free lager beer. After all, beer has for centuries been an integral part of culture and social occasions around the world. We are currently exploring the market potential for Saxon beer in different countries around the globe. Our gluten free beer has not yet been launched in any market under the Saxon brand, but has been on the market for a year under a local brand in Finland, the products home market. Further information regarding product launches in individual markets will be announced locally as it becomes relevant.   Id: Saxon Can Dry Format: JPG Size: 4 MB Id: Saxon Can Wet Format: JPG Size: 4 MB     Id: Figure 1 Format: PDF Size: 2 MB Id: Figure 2 Format: PDF Size: 0,2 MB     Id: Figure 3 Format: PDF Size: 0,1 MB Id: Gluten Amount Format: AI Size: 0,2 MB